HANNAH LEEB
‍Santa Clara, CA · Will travel up to 30% · 6 years experience

A publishing company scaled from a backpack across 19 countries - 37,000 books sold-to-date. A rural internet provider in the Rocky Mountains - $300,000 in grants secured, 25% word-of-mouth conversion. Both times, I spearheaded the full funnel. Brand positioning through go-to-market execution. I've built the strategy decks and the campaigns they drove - ready to bring that thinking to a larger operation.

‍

Oct 2022-Present

Brand & Marketing Strategist | Arbor Mesh Internet

Internet service provider (ISP) and network infrastructure. Owned the full brand function end-to-end: positioning, identity, integrated campaigns, collateral, and lifecycle marketing.

DEPLOYING LAST-MILE BROADBAND INFRASTRUCTURE

• Turned brand assets into funding. Photography, website, video content, and campaign materials I built became the foundation for $300,000 in grant wins, quarterly narrative reporting, and Colorado Broadband Board deliverables that kept the company running.
• GTM direct-mail strategy converted at 33% - built the messaging framework, creative direction, audience segmentation, and targeting strategy from scratch.
• Word-of-mouth referrals converted at 25%, transforming my post-sale strategy into the primary customer acquisition channel.
• Built complete brand architecture from zero: brand guidelines, tone of voice standards, messaging hierarchy, collateral suite (brochures, banners, direct mail, stationery), and multimodal sales pipeline.
• Led consumer insights research - competitive analysis, review mining, SEO and pricing audits - and built the messaging frameworks that drove effective campaigns.

‍

March 2020-May 2025

Founder & Brand Strategist | The Notebookery

Publishing company in the education space. Identified underserved niches, developed content strategy, managed paid media, designed every book.

BOOK RESEARCH | CONTENT IDEATION & CREATION | DIGITAL STRATEGY

• Scaled flagship book by 1,300%, through continuous A/B testing, SEO content strategy, and Amazon PPC campaign optimization. Sold 1299 copies/month at peak.
• Top children's educational title: 27,914 copies sold (16,874 organic), 60-day CTR of 10.37%, 708 reviews at 4.8 stars.
• Reached profitability in 8 months. Business remained evergreen after transition - still generating royalties with zero active management.

‍

Additional

Co-Founder & Go-to-Market Lead | Denver Art District Vendor Marketplace (2022)

Santa Fe Art District, Denver. Monthly art market held every first Friday.

• Rewrote vendor acquisition copy using direct-response framework, turning flat signups into a 4-hour sellout and 100% booth fill rate during all 4 consecutive events.
• Created a revenue platform for local artists and makers, with top vendors generating thousands in single-evening sales.
• Sole marketing strategist across brand, copy, and vendor acquisition. Collaborated on event ops serving 3,000 - 5,000 attendees per event.

EDUCATION

University of Northern Colorado · Monfort College of Business

B.S. in General Business · Beta Gamma Sigma Honors Society

CORE COMPETENCIES