NurtureBot
Deciding what it does
Drawing every screen
Writing every word
Finding testers at events
400,000 lines of code, written by Claude
Planned, drawn and written by me, in five months
I did this for years.
It remembers for you, and it nags you nicely.
You scan someone's LinkedIn or Instagram code at the event, or take a photo of their card. NurtureBot saves them, with where you met (it reads your calendar) and whatever you jotted down. A few days later your phone buzzes: this is who, this is why you wanted to follow up, here's a draft in your own words. You send it or you don't.
It never sends anything itself. It never touches your calendar or logs into anything. I decided that before anything else, because I wouldn't use a tool that acted behind my back and I didn't think anyone else would either.
400,000 lines of code. Claude wrote them. I decided what they do.
It started in April as a spreadsheet. At a hackathon I connected it to Claude so I could talk to it after events, and that worked well enough that I wanted it on my phone. In June I wrote out what the app should do, screen by screen, and gave that to Claude Code.
From there my job was deciding and checking. I drew each screen before it was built. I wrote the words in the app, the name, the website and the posters. I decided what to build and what to leave out. I tested every change on my own phone before the next one.
Claude wrote the code: about 400,000 lines of it, with 15,000 automated tests, across 27 screens, in five months. When something broke, I wrote a rule so it wouldn't break that way again.
How I'm marketing it.
The same way I've marketed everything: find out what people actually say, then say it back to them. Before writing the website I pulled 633 comments from the eight biggest career and networking videos on TikTok, 1,898 App Store reviews of the apps NurtureBot competes with, and a couple of thousand Reddit and YouTube comments. Total cost, about three dollars.
What they said: people hate LinkedIn, networking advice sounds scripted, and nobody uses the words "personal CRM" or "nurture". What they ask is "then what?" People quit the competing apps over data loss, bugs and subscriptions, and praise the ones that are simple and keep track of follow-ups. The search data pointed the same way: "how to follow up after a career fair" is up 900% this quarter, and in the eight top networking videos the words "follow up" are said exactly once. That's the open lane, so that's the positioning.
The headline on nurturebot.app came out of that: "Good networkers don't know more people than you. They just follow up." It's also the hook of the TikTok shorts I'm making, which I write and film myself, under 30 seconds, one search phrase per video. The posters at events carry a QR code straight to the beta. Everything says the same thing, in the words people used.
In beta on iPhone.
It's a free beta through TestFlight. I found the testers at the events the app is for, with a poster and a QR code. Next is the App Store and Android.
Why it's on a marketing portfolio.
Because the work was the same work I've always done: find a real problem, decide what to make and what to leave out, test it, put up a poster. The product was software this time.
