I'm Hannah. I've spent six years getting people to pay attention to companies they'd never heard of.

Brand & digital marketing strategist · Arbor Mesh Internet, Oct 2022 to now · Founder, The Notebookery, Mar 2020 to Oct 2022 · Built NurtureBot, 2026 · San Francisco

A publishing company that sold 37,000 books. A rural internet company that won $300,000 in state grants. An app, NurtureBot, that's in beta on iPhone. At each one I did the brand, the website, the mail, the photos, the grant reports and the ads, and measured what worked.

NurtureBot

An app for following up

An Arbor Mesh antenna above a mountain lake

My photography & video

Leo, the founder of Arbor Mesh, on working with me

"Hannah saved my business and went the extra mile when it came to balancing engineering challenges with customer advocacy. She developed our marketing and site acquisition strategy proactively, leading us to profitability and successful grant execution. She is relentless in her pursuit of excellence, and any team would be lucky to have her pushing the boundaries of what others think is feasible, or even possible.”

Leonardo Pinero-Perez

Founder, Arbor Mesh Internet / Software Engineer, Google

I designed every cover and wrote every listing and ad in the catalog, then tested them against each other.

This one has sold 27,914 copies, and I still get royalties every month.

What I actually did at each place.

NurtureBot on three iPhone screens: the To Do list, a nudge card and the QR scanner

Made it myself (with AI)

I kept meeting people at events and never following up, so I made an app that reminds me and writes the first draft. I planned it, drew every screen and wrote every word. Claude wrote the 400,000 lines of code. It's in beta on iPhone.

See the project

Brand & Digital Marketing Strategist

I came in when the network was half built and the founder was knocking on doors. There was no money for marketing, so I did it for free until there was. The thing that worked best was old-fashioned: letters in the mail, five of them, on good paper. A third of the houses signed up. Later I ran the referral program and wrote the grant reports, and we won $300,000 in state grants.

Read the Case Study

Founder & Brand Strategist

I started a publishing company on Amazon while traveling. The breakout was a kindergarten writing pad I turned sideways because I'm left-handed: 27,914 copies, still number one in its category, still paying me every month.

Read the Case Study

How I work.

I start by figuring out who the customer is and what they're not getting. Then I go find out for real: read the one-star reviews, go on the install, talk to the people. I work from what's in front of me, the customer, the product, the numbers. I like the detail work, the paper, the fonts, the headline tests. Most ideas don't work, so I test small before I spend anything.

My job is getting people to pay attention, and making sure that what they find when they look is worth it.

"After struggling with another provider with shoddy coverage and 3rd party tech support we found Arbor Mesh. Leo and Hannah were awesome with the install and super accommodating. They even took down our old sat tv dish. So far internet has been flawless. Multiple streams at the same time without difficulty and now I’m able to work from home. Amazing local company. Highly recommended."

Seth, Arbor Mesh customer

Arbor Mesh Internet

Summit County, Colorado

View project

The full stories are in the case studies.

Each one has what I did, what happened, and what I'd do differently. If you'd rather talk, send me a note.

Read the case studies

Say hello